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Online video is so hot right now according to a new report by Deutsche Bank. ‘Internet Industry Outlook 2011′ reported that online advertising in the US is set to reach US$28.5bn in 2011.

And it’s not just traditional advertising that is flooding the net.

There’s a whole host of creative ways to use online video resources to promote a brand, increase sales, revenue and/or traffic to your site. Combine video with a coherent and integrated social media strategy and you’ve got a potent combination.

Online video can no longer be viewed as an add on, or bonus to your social media campaign.  It should be a key component of any online marketing strategy.  As one of the speakers, at a recent web cast we attended put it: “A website without video today, is like a company without a website in the 90s”